Quiksilver's "Roxy" line was started 1990 as a swimwear line for women. Their opening swimsuit line saw so much success within two years that the company began a sportswear line catering to the world of women's surfing. Today, they have expanded to a lifestyle brand covering clothing, performance swim and sportswear, accessories, and anything else a girl or woman may need. In the surf, on the snow, and everywhere else in between, they have led the way in ensuring that the active and fit female athlete will still look feminine.
Even today, only a few companies actually specialize in female snowboard gear as many companies simply reduce the size of the boards or change the colors before launching a women’s line. Roxy snowboard bindings, as well as all of their other products, are designed specifically for women. Millions of dollars are spent on research by the company to make sure their products are designed to be aesthetically pleasing and to meet the needs of their female competitors and athletes.
The company also understands that not every woman that snowboard will pick a board just because it's pink or purple. You will find that Roxy snowboards come in a variety of colors that still embody the feminine spirit. The company understands that not all boarders have a girly side and that most women boarders are just as strong and proud of their skills as the boys. Their newest boards use a combination of bright colors and unique designs that put you apart from the pack. The Roxy snowboard bindings work great with the company’s boards, but are also compatible other boards. When properly mounted, Roxy bindings ensure safety, comfort, and style.In addition to bindings and snowboards, they also make women’s snowboard clothing. Whether you are thrashing it in the snowboard park or barely off the bunny trail, they make sure that you look your best. Roxy covers you from layer to layer so you can step right from the mountain into the lodge, and look great the whole time.