Magne-Traction may have drawn some scoffs and skepticism when it debuted, but that was all put to rest the second those people actually took the board out on the hill. This is something that all East Coasters and anybody who rides hard pack should really look into. Magne-Traction is an advancement developed and used by Mervin Manufacturing. These are the guys that make brands like Roxy, Gnu and Lib Tech. They pride themselves on thinking out of the box and being different and boy did they do it here.
If you manage to get your hands on a Mervin snowboard you'll likely notice that the edges are anything but straight and smooth. Instead, the edge has waves running the length of the board. This is what they have coined as Magne-Traction. The concept is simple, just as a knife is serrated to help it cut, the waves on the edge of the board work the same way allowing the rider to carve through almost anything.
A traditional snowboard has two contact points, one at the tip and one at the tail. Magne-Traction boards have seven. For those of you counting at home that's three and a half times more than a traditional snowboard. The only way to make a better edge would be to attach a Lightsaber to your board and that technology doesn't exist yet, believe me I've looked and I'll be the first one to buy it when it does!
Gone are the days of the wash-out, the fear of ice and the days sitting at home waiting for a softer snowpack. East coast and windblown resort riders rejoice. The fine people of Gnu, Lib Tech and Roxy have ensured that you can ride any day in the winter and set an edge like it's brand new corduroy. Don't believe us? Try it out for yourself and then come talk to us. Heaven can be found, just grab a board with Magne-Traction and enjoy perfect edge hold from here to eternity.